How often does each brand post a new video? · Lindt’s YouTube account is not very active and does not post consistently. Since the past 5 months, the brand has tried to post about once a month. Before the 5 months, there was a 5 month gap since the last video was posted. · The Hershey Company’s YouTube account is fairly active with very recent videos (2 days ago). Videos were consistently posted since last week. Prior to that, HERSHEY’s posts about once a month consistently. What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.) · Lindt posts informative videos about their brand and their resources. They also post commercials and “how it is made videos”. The brand’s YouTube focuses more on the brand itself than promoting their products. · The Hershey Company’s YouTube is filled with commercials and ads. The videos are either commercials on the product itself
A digital marketing analysis of selected famous chocolate brands. These brands display the best strategies and implementation of social media marketing and search engine optimization. These brands includes: The Hershey Company, Lindt, Toblerone, Cadbury, Kit Kat, Crunch, Ferrero and Nutella.