Ferrero Rocher vs. Nutella Who are you creating this campaign for (which brand)? I am creating this campaign for Ferrero Rocher since they could improve more on their social media activity. What is your idea? My Idea for Ferrero Rocher is to become more active on their Twitter page by launching a contest that requires people to use the hashtag #FerreroMovement . With this hashtag, people are required to come up with creative ways that they can use Ferrero Rocher in their lives and how it is incorporated in their daily life. The idea also consists of the company creating a blog where many of these participants' picture tagged with #FerreroMovement would be featured. Who is your audience? The audience would be anyone around the world who has an interest in chocolate, and wants a chance to win at something. It also targets people that have interest in picture taking and blogging. What will it look like? (Create mock-ups, posters, infographics o...
A digital marketing analysis of selected famous chocolate brands. These brands display the best strategies and implementation of social media marketing and search engine optimization. These brands includes: The Hershey Company, Lindt, Toblerone, Cadbury, Kit Kat, Crunch, Ferrero and Nutella.