The Choco Bar - A Digital Analysis of Famous Chocolate Brands

Blog #4 Cadbury vs Toblerone – Fan Pages, influencers, inbound links for both brands Cadbury Fan Pages Facebook Fan Page: Cadbury Chocolate Cadbury Chocolate is a fan page that talks about their love for Cadbury chocolate and advertises it’s chocolate by posting YouTube videos, photos and news articles. The page has 808,087 likes.   https://www.facebook.com/Cadbury-Chocolate-230151813723449/ Instagram Fan Page: Cadbury_me Cadbury_me is a Instagram page that displays various ads based on Cadbury’s products that they offer. The fan page has 24 post, 406 followers and currently follows 4 other Instagram accounts.   https://www.instagram.com/cadbury_me/ Pinetrest Fan Page – Cadbury Recipes Cadbury Recipes is a Pinetrest fan page that displays a variety of recipes that involves using Cadbury chocolate. The fan page account currently has 4,982 followers and is following 185 other accounts.   htt...

Blog Post #1: Ferrero Rocher vs Nutella on Facebook How often does each brand post? Ferrero Rocher is active on Facebook, but not as active as they can be if they were to be completely optimizing the opportunities of the platform. The company posts mainly 3-4 times per week and sometimes twice in one day. ž Nutella, on the other hand is a lot less active on their Facebook page than Ferrero Rocher. The frequency of their posts can range from a couple of times a week, to posts with a couple of weeks in between them. This comes to say that both Ferrero Rocher and Nutella are not very active on their Facebook pages as one would not expect from such well-known brands. What kind of content does each brand post? ž Ferrero Rocher posts a variety of content to their Facebook page. Most of the content they post are promotional pictures of their products. Other types of content that the company posts includes contests, and videos that feature some of their comme...