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Blog Post #1: Ferrero Rocher vs Nutella on Facebook




Blog Post #1: Ferrero Rocher vs Nutella on Facebook

How often does each brand post?

  • Ferrero Rocher is active on Facebook, but not as active as they can be if they were to be completely optimizing the opportunities of the platform. The company posts mainly 3-4 times per week and sometimes twice in one day.
  • žNutella, on the other hand is a lot less active on their Facebook page than Ferrero Rocher. The frequency of their posts can range from a couple of times a week, to posts with a couple of weeks in between them. This comes to say that both Ferrero Rocher and Nutella are not very active on their Facebook pages as one would not expect from such well-known brands.

What kind of content does each brand post?


  • žFerrero Rocher posts a variety of content to their Facebook page. Most of the content they post are promotional pictures of their products. Other types of content that the company posts includes contests, and videos that feature some of their commercials. Their posts also consist of themed posts to go along with the time of the year, or any holiday that is happening. For example, they had Valentine’s Day themed posts featuring their most popular product, their spherical hazelnut chocolate.’

  • žNutella’s Facebook content is very similar to that of Ferrero Rocher. The majority of the content posted consists of product promotion through pictures. Nutella differs in this aspect because their content is involves their consumers and fans. They do this through contests and by posting fan-made videos, especially on world Nutella. 


Ferrero Rocher 



Nutella


Keyword sentences used by either brand

  • Ferrero Rocher uses keyword sentences such as:                                   #FerreroRocher, #FerreroMovement, #Yum, #Treat, #TreatYourself,
  • Nutella uses keywords such as:
         #SpreadTheHappy, “Happy,” “Happy-ism,” “Nutella” 

 Does each brand use the 50/50 rule?

  • Ferrero Rocher does not make good use of the 50/50 rule since they do not repost or post anything to promote other blogs or professionals, their content strictly consists of promotion for their own company.
  • Nutella also does not use the 50/50 rule which is seen on their page as their posts only relate to the company and do not promote other blogs or professionals

Which are the most successful recent posts?


  • The most successful post on Ferrero Rocher’s Facebook page is their post that promoted a contest for their customers to win a Ferrero Rocher decorative star ornament for the past holiday season. This post got 485 likes.

  • The most successful post on the Nutella Facebook page is the creative picture the company posted of “The Nutella Breakfast Family.” This post was well received with 691 likes.

Why are these posts so successful?


  • žThis particular post of Ferrero Rocher’s was as successful as it was because of the fact that people had the chance to win a prize, which motivated them to like and share the post
  • This particular Nutella post was as successful as it was because of the humor and creativity behind the image. It gave customers something to relate to while appealing to the idea that Nutella can be consumed in various ways including a rather healthy breakfast consisting of granola and yogurt.





Ferrero Rocher 


Nutella

 





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