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Blog Post #5 - Content Marketing Idea for The Hershey Company


This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course.

Since Hershey posts a lot of baking recipes on their Facebook, my idea would to make a contest out of it for consumers to enjoy. The audience is for anyone between the ages of 10-50, but the main focus is to get the audience to bake their sweets with loved ones.


The audience is asked to make a baked good (using any of the Hershey Company’s products) and take the sweetest picture with them and their loved ones and their finished product. The audience will then be asked to 1) Like and Follow HERSHEY’s on Facebook and 2) Post the picture on Facebook, while using the hashtag #HersheyLove and 5 winners can win a trip for four to the Hershey Park in Hershey, Derry Township, Pennsylvania.

The goal is to get 200 likes and followers on the HERSHEY’s Facebook page, and 200 participants in the contest.

This contest will be launched in the beginning of March so the contest can run for a month and a half. The Hershey Park opens in April, so the audience is asked to make the deadline so winners can be chosen and can go to the Hershey Park on the first day that it is opened for 2017.

The event will be marketed on Facebook as well as Twitter. Since these are the two major platforms that The Hershey Company utilizes, I find the two will be most suitable for advertising.

This campaign will attract the audience because it is a contest that all ages can enjoy. This can acquire an audience because the contest is fun and engaging. There is a huge fad for selfie culture these days so many consumers will enjoy it. Recipes are also posted on The Hershey Company website as well as their Facebook so it will not require much research. Since links are provided through the Facebook page, the Hershey Kitchen will also receive a high volume of clicks and visitors on their web pages and site.

This can help boost up sales for The Hershey Company but will also help the brand gain more exposure on social media platforms. 

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