Blog Post #5 - Cadbury vs. Toblerone Content Marketing Idea for One of The Brands

Blog #5

Cadbury vs Toblerone – Content Marketing idea for one of your brands

Who are you creating this campaign for (which brand)? 

I am creating this campaign for Toblerone Chocolate since they can improve more on social media especially YouTube.

What is your idea?

My idea for Toblerone Chocolate is to make a YouTube channel that could advertise their brand and also have little cooking videos that displays way on making desserts using Toblerone Chocolate.

Who is your audience?

The audience would be anyone who has an interest in cooking/baking and who likes Toblerone chocolate and those who would like to get creative by making baked goods using the chocolate.

What will it look like? (Create mock-ups, posters, infographics or Social Media sample posts)

It would look like a normal YouTube channel but this time it would be verified from the Toblerone Company and would have a variety of videos that are advertisements and mini cooking shows for customers who want to bake/cook in the kitchen.

What are your goals? - outline the conversion you are looking for; likes, followers, subscribers, click a link, etc.)?

My goals for this campaign is to expand the target market by changing the way individuals look at chocolate. For example, I don’t want chocolate to be something you eat and then the taste or the feeling is gone within seconds. I want chocolate to be something where individuals can get creative and use chocolate to invent something different like a new dessert.

When are you planning on launching (is there a time sensitive consideration; Christmas, New Year’s resolutions, back to school, summer travel, etc.)?

I would like to launch this campaign during Christmas to New Years’ time because that is when most individuals cook or make holiday treats in the kitchen.

What is your Social Strategy:  which platforms are you going to promote this on – describe at least two platforms?

The campaign is YouTube based for baking and cooking. YouTube would be the primary platform that I am going to use and Facebook would be used as well to advertise the videos from the YouTube channel.

How will this campaign attract, acquire, and engage your audience?

A way that this campaign will attract, acquire and engage my audience would be through Toblerone’s social media sites such as Facebook and Twitter. I was also thinking of getting the Food Network involved in the campaign to be the sponsors of this campaign since they deal with a lot of Holiday cooking ideas.