Blog Post #1 - Cadbury vs. Toblerone on Facebook

Cadbury vs Toblerone on Facebook

How often does each brand post?

Cadbury is not that active on Facebook. By the looks of it on their Facebook page they most likely post something once a month or on special occasions such as the Canadian Olympics since they were considered as a sponsorship for that event. Cadbury’s last post on Facebook was January 6^th, 2017.

Toblerone is quite active on Facebook. They would post something every day or even on every other day. Especially on special occasions such as Valentine’s Day they would have more than one post daily. Toblerone’s last post was February, 14^th, 2017; the post was directed specifically for Valentine’s Day.

What kind of content does each brand post?

Cadbury does not usually post a lot of photos. It is mostly videos of advertisements based on their chocolate. An example would be during the Christmas season they would post a video of how to make Cadbury Diary Milk Rocky Road Bars and caption their post “Tis always the season for Cadbury Diary Milk Rocky Road Bars”.

Over the last few days, Toblerone had various post on Facebook regarding baked goods and recipes that readers could make on their own using Toblerone chocolate. On Valentines which was not too long ago, Toberlone advertised an ad of their chocolate shaped in a heart with a caption that read ‘share the love (and your chocolate) this #ValentinesDay’.

 Does each brand use the 50/50 rule?

I think believe that Cadbury uses the 50/50 rule. Even though they do not post a lot they do however, take the initiative to read through the comments on their post and reply to certain individuals who share their love for their chocolate.

Toblerone does use the 50/50 rule on Facebook. They post a lot more than Cadbury does daily. They do encourage others to make baked goods using their chocolate and they take the time to read through comments and like post that customers have posted.

Keyword sentences used by either brand.

Cadbury uses various key words in their Facebook post including: “Diary milk”, “Cadbury” and “chocolate”. Toblerone uses key words as well such as “Swiss”, “Chocolate” and “Toblerone”.

Which are the most successful recent posts?

The most successful recent post for Cadbury was on December 15^th, 2016. Cadbury does have a post in January but it was not as popular as their post from December 15^th. Their post had 2.2k likes, 359 shares, and 132 comments. This post was about how Joannie Rochette (Olympic bronze medalist) who helped Cadbury delivered chocolate during their tour in Ottawa.  

The most successful Toblerone post was on February 14^th, 2017 at 4:43am. The post was for Valentine’s Day and it was a picture of a bunch of Toberlone packages that said ‘I love you’. The post had 1.6k likes and 64 comments.

 

 

 

 

Why were these post successful?

Cadbury post was successful because they had a famous person who was well known for her achievements in their advertisements. Their advertisement also displayed the type of company that Cadbury was, a generous company who donates to charity.

Toblerone’s post was a success because it was Valentine’s Day and when most people think of Valentine’s Day, they think of chocolate. Toberlone also changing their packaging for Valentine’s Day made their product look more valuable in the advertisement.