Blog Post #5 –Content Marketing idea for Kit Kat

Blog Post #5 –Content Marketing idea for Kit Kat

Who will you create this marketing concept for?

My marketing campaign concept will be intended to further enhance Kit Kat on social media.

What is the idea?

As students progressively challenge themselves on a weekly basis to get through school, it gets harder and harder for them to ever give themselves a break. Understanding Kit Kat’s mission, vison, and values is necessary in this case because they fulfill a need that every student needs, which is a break! At our marketing firm, we finally determined the best campaign to promote Kit Kat! This new marketing campaign is called “Don’t Sweet it, have a break!” where students will participate in! it is an monthly event that requires students to share a moment of how they take breaks prior to the end of the semester.

The rules are as is:

a)      Students must follow Kit Kat Canada on Twitter and Instagram

b)      Students must post a 140-character tweet/ or any caption of their picture and how they are taking breaks (with a sense of humor)

è Must include #haveabreak #havingmykitkat

c)      They must also tag a friend and tell them to follow our Instagram and Facebook accounts

d)      THEY MUST HAVE A PICTURE WITH A KIT KAT BAR!

At the end of the semester we will determine the winners by choosing the most humours or even cutest post about their break with a picture of a Kit Kat bar in it!

The participants who are deemed winners will be given a year’s supply of Kit Kat bar and an opportunity to be a Kit Kat Big Breaker spokesperson at their college/university!

How long will this event be held?

This event will be held from the duration from March 31, 2017 to April 21, 2017 which is essentially the last month of the semester.

What social media strategy will be used?

We will use Twitter and Instagram as our two main social media strategy.

Who is your primary audience? Secondary audience?

My primary target market are students who are experiencing stress and heading towards the end of their semester which is full of assignments, presentations, and exams! Our secondary target market are those students who are full of humour and creativity and embodies the values of Kit Kat which is enjoying life one bite at a time along with taking amazing breaks.

What is the overall intention to creating this idea?

The overall purpose to this marketing campaign is to improve the behaviour of our consumers towards the social media platforms that Kit Kat actually thrives in. We believe that we can increase our followers, retweets, likes, and shares on these social media accounts by enhancing the experience of students with our product. The intention of performing this marketing campaign is obtain more followers, generate more interest from the consumers and to create more awareness of our brand. Even after this campaign is completed, the winners we choose to represent us at their post secondary institutions will reflect Kit Kat by providing us with public relations/publicity. This campaign will solidify our presence onto the online world and will increase our relationship with our current and potential consumer target markets.

*please see below for sample*