Skip to main content

SEO Audit: Cadbury vs. Toblerone


Title:  Chocolate Brand – Cadbury and Toblerone


Written by: Angela Permaul


Subtitle:  Cadbury vs Toblerone. Which Brand Optimizes Better?

 


Monday February 13th 2017

Introduction


Include an Introduction that explains why SEO is an important consideration for marketers

SEO Audit

Brand A

Brand B

Screen Captures of both Brand’s home pages:
 
 
1.     URL:
 
https://www.cadbury.co.uk/
http://us.toblerone.com/
2.     Page Title
 
Cadbury Chocolate
Home
3.     Meta Description
 
Find all you need to know about Cadbury chocolate. From the history of Cadbury chocolate, our products, Chocolate Recipes and much more
N/A
4.     Meta Keywords :
 
Cadbury
N/A
5.     Quality of written content
 
Minimal text, mostly large images with attractive cartoon images
Minimal text, mostly images advertising new products and current products
6.     Content shareable
 
N/A
N/A
7.     Quality of visual content
High quality of visuals of cartoon images and images of chocolate and baked goods made from the chocolate
 
High quality of images of chocolate bar, looks realistic and delicious
8.     site upload speed
 
 
Very satisfied
Very satisfied
9.     Call-to-action:
 
“New Delicious Cadbury Freddo Drinking Chocolate”
“New”
10.  Anchored Text (hyperlinks):
 
“For news, competitons & offers”
“Privacy policy, terms of use, FAQs, Site map, Contact us”
11.  Mobile Friendly:
Yes/No
 
Yes
N/A
12.  Social Media:
(List all SM icons on the home page.
Facebook
Twitter
Google+
N/A
 

 


 

Google Trends:


Include your topic, and your two brands.  Include the search terms with your screen capture.
 

 

Google Trends Insights:


Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

·       Throughout the years of 2012 and 2013 both Cadbury and Toblerone have been doing the same in the chocolate industry. However, in the middle of 2015 Toblerone had a major increase compared to Cadbury.

Latent Semantic Indexing Keywords:


Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Cadbury Chocolates

·       Cadbury products

·       Cadbury dairy milk chocolate

·       Cadbury chocolate factory

Toblerone

·       Toblerone UK

·       Toblerone flavors

·       Toblerone ingredients


Summary:


Cadbury’s strengths are it has a strong SEO when it comes to keywords, and is strong when it comes to SEO audit categories since most of the categories are easy to find on its home page.

Toblerone’s strengths are its website has minimal text which makes it more attractive for viewers and allows the audience to easily read it or to view the website.

Areas that need improvement: Both Cadbury and Toblerone has areas for improvement. However, Toblerone has more areas when comparing it to Cadbury for improvements. There was a lot missing in the audit. I believe if Toblerone fixes these areas their website would be more efficient.

 


Conclusion:


Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

·       To conclude, the brand that has the strongest SEO was Cadbury and performed best throughout the audit. I was not surprised from these results since Cadbury is a larger company with many different products associated with the company.

 

APA Citations


Cadbury. (2017). Cadbury. Retrieved February 3, 2017, from http://www.cadbury.co.uk

Home. (2017). Toblerone. Retrieved February 3, 2017, from http://us.toblerone.com/

 

Comments

Post a Comment

Got a Comment?

Popular posts from this blog

Blog Post #4 - Cadbury vs. Toblerone - Fan Pages, Influencers, Inbound Links for Both Brands

Blog #4 Cadbury vs Toblerone – Fan Pages, influencers, inbound links for both brands Cadbury Fan Pages Facebook Fan Page: Cadbury Chocolate Cadbury Chocolate is a fan page that talks about their love for Cadbury chocolate and advertises it’s chocolate by posting YouTube videos, photos and news articles. The page has 808,087 likes.   https://www.facebook.com/Cadbury-Chocolate-230151813723449/ Instagram Fan Page: Cadbury_me Cadbury_me is a Instagram page that displays various ads based on Cadbury’s products that they offer. The fan page has 24 post, 406 followers and currently follows 4 other Instagram accounts.   https://www.instagram.com/cadbury_me/ Pinetrest Fan Page – Cadbury Recipes Cadbury Recipes is a Pinetrest fan page that displays a variety of recipes that involves using Cadbury chocolate. The fan page account currently has 4,982 followers and is following 185 other accounts.   htt...
Post a Comment
Read more

Blog Post #5: Marketing Content Idea for One of the Brands

Ferrero Rocher vs. Nutella  Who are you creating this campaign for (which brand)?   I am creating this campaign for Ferrero Rocher since they could improve more on their social media activity. What is your idea? My Idea for Ferrero Rocher is to become more active on their Twitter page by launching a contest that requires people to use the hashtag #FerreroMovement . With this hashtag, people are required to come up with creative ways that they can use Ferrero Rocher in their lives and how it is incorporated in their daily life. The idea also consists of the company creating a blog where many of these participants' picture tagged with #FerreroMovement would be featured. Who is your audience? The audience would be anyone around the world who has an interest in chocolate, and wants a chance to win at something. It also targets people that have interest in picture taking and blogging.  What will it look like? (Create mock-ups, posters, infographics o...
Post a Comment
Read more

Blog Post #2 - Cadbury vs. Toblerone on Twitter

Blog #2 Cadbury vs Toblerone on Twitter How often does each brand posts? Cadbury is very active on Twitter. They post or retweet a couple times a day, at least 3 times daily. Weekdays and weekends are mostly the same when it comes to them posting on Twitter. Toblerone is moderately active on Twitter. They post sometimes a couple times a day on special occasions such as Valentine’s Day or on normal days they would post once a day of even once every other day. What kind of content does each brand post? Cadbury post are mostly comments, replying to other individuals on twitter. Sometimes they would post pictures of their chocolate but most of their pictures is of people (customers) at their attractions at Cadbury world. Toblerone has a variety of post that they would post. For example, they would post random tweets about how delicious their chocolate is, spreading the love on Valentine’s Day, and even special celebrations such as Chinese New Year. Does ea...
Post a Comment
Read more