SEO Audit: Cadbury vs. Toblerone

Title:  Chocolate Brand – Cadbury and Toblerone

Written by: Angela Permaul

Subtitle:  Cadbury vs Toblerone. Which Brand Optimizes Better?

 



Monday February 13th 2017

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
1.     URL:	https://www.cadbury.co.uk/	http://us.toblerone.com/
2.     Page Title	Cadbury Chocolate	Home
3.     Meta Description	Find all you need to know about Cadbury chocolate. From the history of Cadbury chocolate, our products, Chocolate Recipes and much more	N/A
4.     Meta Keywords :	Cadbury	N/A
5.     Quality of written content	Minimal text, mostly large images with attractive cartoon images	Minimal text, mostly images advertising new products and current products
6.     Content shareable	N/A	N/A
7.     Quality of visual content	High quality of visuals of cartoon images and images of chocolate and baked goods made from the chocolate	High quality of images of chocolate bar, looks realistic and delicious
8.     site upload speed	Very satisfied	Very satisfied
9.     Call-to-action:	“New Delicious Cadbury Freddo Drinking Chocolate”	“New”
10.  Anchored Text (hyperlinks):	“For news, competitons & offers”	“Privacy policy, terms of use, FAQs, Site map, Contact us”
11.  Mobile Friendly: Yes/No	Yes	N/A
12.  Social Media: (List all SM icons on the home page.	Facebook Twitter Google+	N/A

 

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

 

 

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

·       Throughout the years of 2012 and 2013 both Cadbury and Toblerone have been doing the same in the chocolate industry. However, in the middle of 2015 Toblerone had a major increase compared to Cadbury.

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Cadbury Chocolates

·       Cadbury products

·       Cadbury dairy milk chocolate

·       Cadbury chocolate factory

Toblerone

·       Toblerone UK

·       Toblerone flavors

·       Toblerone ingredients

Summary:

Cadbury’s strengths are it has a strong SEO when it comes to keywords, and is strong when it comes to SEO audit categories since most of the categories are easy to find on its home page.

Toblerone’s strengths are its website has minimal text which makes it more attractive for viewers and allows the audience to easily read it or to view the website.

Areas that need improvement: Both Cadbury and Toblerone has areas for improvement. However, Toblerone has more areas when comparing it to Cadbury for improvements. There was a lot missing in the audit. I believe if Toblerone fixes these areas their website would be more efficient.

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

·       To conclude, the brand that has the strongest SEO was Cadbury and performed best throughout the audit. I was not surprised from these results since Cadbury is a larger company with many different products associated with the company.

 

APA Citations

Cadbury. (2017). Cadbury. Retrieved February 3, 2017, from http://www.cadbury.co.uk

Home. (2017). Toblerone. Retrieved February 3, 2017, from http://us.toblerone.com/