SEO AUDIT
Written by: Amanda Quach
"Lindt vs. The Hershey Company. Which Brand Optimizes Better?"
Introduction
Search
Engine Optimizations are important to marketers because it helps drive more
traffic to their websites and social media networks. By driving more traffic to
their company websites and other media platforms, consumers can find more
information about Marketers’ brands. When SEO is effectively implemented into
their websites, markets can see what attracted consumers and can also measure
what consumers are more interested in (page clicks, key word searches, etc.).
SEO Audit |
Brand A |
Brand B |
Screen Captures of both Brand’s home pages: |
 |
 |
|
1.
URL:
|
|
|
|
2.
Page Title
|
Lindt Canada
|
The Hershey Company | HOME
|
|
3.
Meta Description
|
“Discover the world of chocolates with Lindt & Sprungli; find our
entire range of chocolate, recipes, news and more at the world of Lindt
Canada.”
|
“Based in Hershey, PA, The Hershey Company produces chocolates and
other snacks. Get product, CSR and financial information. Learn about jobs
and read news and blog."
|
|
4.
Meta Keywords :
|
Not Applicable, No Keywords in Source
|
Not Applicable, No Keywords in Source.
|
|
5. Quality of written content
|
The written content is very limited as they convey their message with
images and hyperlinks.
|
The written content is very limited as they convey their message with
images and hyperlinks.
|
|
6.
Content shareable
|
All pages are shareable through Facebook, Twitter and Pinterest
|
Some of their content is shareable through Facebook, Twitter and
Pinterest.
|
|
7.
Quality of visual content
|
High quality images used on pages.
|
High quality images used on home pages. Some are also animated.
|
|
8.
site upload speed
|
Site has a quick and responsive upload speed.
|
Site uploaded quickly but a few images crashed when loading the home
page. Needed refreshing. Java errors occurred while refreshing the page.
|
|
9.
Call-to-action:
|
“Discover it”
“Discover More”
“Sign up for our newsletter”
“Visit our Lindt Chocolate Shops”
“Discover ___ Products”
“See their masterpieces”
“View more products”
“Find a store”
“Buy Lindt Chocolate”
|
“Get the recipe”
“Celebrate with Hershey’s”
“Learn about our commitment to simple ingredients”
“See opportunities”
“Learn More”
|
|
10. Anchored Text (hyperlinks):
|
A lot of call to action links. (Discover…).
Many image links.
Links to sub-pages such (Products).
|
Many links are image links.
Scroll up links.
Links to sub-pages (Products).
Call to action links (Learn More).
|
|
11. Mobile Friendly:
Yes/No
|
Yes.
|
Yes.
|
|
12. Social Media:
(List all SM icons on the home page.
|
Facebook, Pinterest and also a “Tweet It” button for Twitter.
|
Facebook, Twitter, LinkedIn, Youtube, Instagram.
|
Google Trends:
My topic is
chocolate; the two brands that I am researching is Lindt and The Hershey
Company.
Google Trends Insights:
The topic
that I am researching is Chocolate, and by narrowing the search down to two
companies: Lindt and The Hershey Company, I have discovered that the two
companies do not show a lot of relevance in comparison to the topic. If you
look at the interest over the past 12 months, there is a very big gap compared
to the main topic (chocolate) and the two companies. Lindt & Sprungli has a
little bit more of a popularity compared to The Hershey Company. During the
later months in the year, there is a big temporary spike in the trend for
chocolate. This is probably due to Halloween and Christmas.
When
looking into the spike, it is at its very peak by Dec 24, then it quickly
declines back to the constant stagnant pattern that it usually follows. When
looking into the trend, you can see and compare that Lindt has a higher
advantage than Hershey.
Latent Semantic Indexing Keywords:
Generate a
list of LSI keywords from the LSIGraph Keyword Generator. Search your sites and identify any LSI
Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.
Comments
Post a Comment
Got a Comment?