Welcome to "The Choco Bar - A Digital Analysis of Famous Chcolate Brands"

Introducing Our Blog:

This blog will examine a variety of famous chocolate brands and their Social Media and Digital Marketing Strategies. This blog is part of a Social Media/Digital Marketing course for the Pilon School of Business - Sheridan College. This blog will be focusing on luxury and also candy chocolate.

The brands that we will be examining incudes:

Introducing Our Writers:

Amanda Quach I Marketing Student at Sheridan College

Angela Permaul I Marketing Student at Sheridan College

Eugene Dimayuga I Marketing Student at Sheridan College

Tamisha John I Marketing Student at Sheridan College

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Blog Post #4 - Cadbury vs. Toblerone - Fan Pages, Influencers, Inbound Links for Both Brands

Blog #4 Cadbury vs Toblerone – Fan Pages, influencers, inbound links for both brands Cadbury Fan Pages Facebook Fan Page: Cadbury Chocolate Cadbury Chocolate is a fan page that talks about their love for Cadbury chocolate and advertises it’s chocolate by posting YouTube videos, photos and news articles. The page has 808,087 likes. https://www.facebook.com/Cadbury-Chocolate-230151813723449/ Instagram Fan Page: Cadbury_me Cadbury_me is a Instagram page that displays various ads based on Cadbury’s products that they offer. The fan page has 24 post, 406 followers and currently follows 4 other Instagram accounts. https://www.instagram.com/cadbury_me/ Pinetrest Fan Page – Cadbury Recipes Cadbury Recipes is a Pinetrest fan page that displays a variety of recipes that involves using Cadbury chocolate. The fan page account currently has 4,982 followers and is following 185 other accounts. https://www.pinte

Blog Post #5: Marketing Content Idea for One of the Brands

Ferrero Rocher vs. Nutella Who are you creating this campaign for (which brand)? I am creating this campaign for Ferrero Rocher since they could improve more on their social media activity. What is your idea? My Idea for Ferrero Rocher is to become more active on their Twitter page by launching a contest that requires people to use the hashtag #FerreroMovement . With this hashtag, people are required to come up with creative ways that they can use Ferrero Rocher in their lives and how it is incorporated in their daily life. The idea also consists of the company creating a blog where many of these participants' picture tagged with #FerreroMovement would be featured. Who is your audience? The audience would be anyone around the world who has an interest in chocolate, and wants a chance to win at something. It also targets people that have interest in picture taking and blogging. What will it look like? (Create mock-ups, posters, infographics or Social M

Blog Post #2 - Cadbury vs. Toblerone on Twitter

Blog #2 Cadbury vs Toblerone on Twitter How often does each brand posts? Cadbury is very active on Twitter. They post or retweet a couple times a day, at least 3 times daily. Weekdays and weekends are mostly the same when it comes to them posting on Twitter. Toblerone is moderately active on Twitter. They post sometimes a couple times a day on special occasions such as Valentine’s Day or on normal days they would post once a day of even once every other day. What kind of content does each brand post? Cadbury post are mostly comments, replying to other individuals on twitter. Sometimes they would post pictures of their chocolate but most of their pictures is of people (customers) at their attractions at Cadbury world. Toblerone has a variety of post that they would post. For example, they would post random tweets about how delicious their chocolate is, spreading the love on Valentine’s Day, and even special celebrations such as Chinese New Year. Does ea

The Choco Bar - A Digital Analysis of Famous Chocolate Brands

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