Skip to main content

Welcome to "The Choco Bar - A Digital Analysis of Famous Chcolate Brands"

Introducing Our Blog:

This blog will examine a variety of famous chocolate brands and their Social Media and Digital Marketing Strategies. This blog is part of a Social Media/Digital Marketing course for the Pilon School of Business - Sheridan College. This blog will be focusing on luxury and also candy chocolate.

The brands that we will be examining incudes:

Introducing Our Writers:

Amanda Quach I Marketing Student at Sheridan College



Angela Permaul I Marketing Student at Sheridan College


Eugene Dimayuga I Marketing Student at Sheridan College



Tamisha John I Marketing Student at Sheridan College

Labels:

Comments

Post a Comment

Got a Comment?

Popular posts from this blog

Blog Post #5 - Content Marketing Idea for The Hershey Company

This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course. Since Hershey posts a lot of baking recipes on their Facebook, my idea would to make a contest out of it for consumers to enjoy. The audience is for anyone between the ages of 10-50, but the main focus is to get the audience to bake their sweets with loved ones. The audience is asked to make a baked good (using any of the Hershey Company’s products) and take the sweetest picture with them and their loved ones and their finished product. The audience will then be asked to 1) Like and Follow HERSHEY’s on Facebook and 2) Post the picture on Facebook, while using the hashtag #HersheyLove and 5 winners can win a trip for four to the Hershey Park in Hershey, Derry Township, Pennsylvania. The goal is to get 200 likes and followers on the HERSHEY’s Facebook page, and 200 participants in the contest. This contest will be launched in the beginning of March so the contest can run for a mon...
Post a Comment
Read more

Blog Post #5: Marketing Content Idea for One of the Brands

Ferrero Rocher vs. Nutella  Who are you creating this campaign for (which brand)?   I am creating this campaign for Ferrero Rocher since they could improve more on their social media activity. What is your idea? My Idea for Ferrero Rocher is to become more active on their Twitter page by launching a contest that requires people to use the hashtag #FerreroMovement . With this hashtag, people are required to come up with creative ways that they can use Ferrero Rocher in their lives and how it is incorporated in their daily life. The idea also consists of the company creating a blog where many of these participants' picture tagged with #FerreroMovement would be featured. Who is your audience? The audience would be anyone around the world who has an interest in chocolate, and wants a chance to win at something. It also targets people that have interest in picture taking and blogging.  What will it look like? (Create mock-ups, posters, infographics o...
Post a Comment
Read more

Blog Post #5 - Cadbury vs. Toblerone Content Marketing Idea for One of The Brands

Blog #5 Cadbury vs Toblerone – Content Marketing idea for one of your brands Who are you creating this campaign for (which brand)?   I am creating this campaign for Toblerone Chocolate since they can improve more on social media especially YouTube. What is your idea? My idea for Toblerone Chocolate is to make a YouTube channel that could advertise their brand and also have little cooking videos that displays way on making desserts using Toblerone Chocolate. Who is your audience? The audience would be anyone who has an interest in cooking/baking and who likes Toblerone chocolate and those who would like to get creative by making baked goods using the chocolate. What will it look like? (Create mock-ups, posters, infographics or Social Media sample posts) It would look like a normal YouTube channel but this time it would be verified from the Toblerone Company and would have a variety of videos that are advertisements and mini cooking shows for cus...
Post a Comment
Read more