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Blog Post #2 - Lindt vs. The Hershey Company on Twitter


How often does each brand tweet?

·       Lindt tweets almost every day and sometimes makes several tweets a day. They are very active on Twitter and posts very frequently.

·       The Hershey Company tweets regularly, usually once every couple days or every day.



What kind of content does each brand tweet about (promotional, discounts and coupons, how-to’s, industry related events, games, images, infographics, etc.)

·       Lindt posts various content on Twitter. They post a lot of discounts/coupons, retweets of consumers’ experience with the brand, and promotional posts that promotes their products (same post as the Facebook page).

·       Hershey posts animated pictures to promote their products, retweets of consumers and their products, shout outs to their brands and more.

Does each brand use the 50/50 rule?

·       Lindt uses the 50/50 rule as they retweet a lot of posts by consumers. When their products are mentioned, Lindt likes to retweet and share the positive post about the experience.

·       The Hershey company does not display a lot of the 50/50 rule. The brand retweets others’ Tweets but many of them are sponsored or ads by HERSHEY.
Lindt retweeting consumer's tweets

Hershey's sponsored ad

Highlight keyword sentences used by either brand on their posts (bold and underline).  Include relevant #hashtags 

·       Lindt Hash Tags: #ValentinesDay, #LindtLove, and #LindtGoldenGlobes

·       Keywords: “Lindt Chocolate”, “dark chocolate” and “Lindt shops”

·       The Hershey Company Hash Tags: #SayItWithaKiss, #HelloHappy, and #ClassicReimagined

·       Keywords: “HERSHEY KISSES”, “sweetest part” and “Kisses”



Which are your two brands most successful recent tweets?  Provide quantifiable data for each (likes, retweets, and number of comments). 

·       Lindt’s most successful recent tweet was posted on February 13, 2017 with 595 retweets and 233 likes. This was a promotional tweet where retweets can win free chocolate.

·       HERSHEY’s most successful recent post was posted on December 9, 2016 with 504 retweets and 2,700 likes. This post is a link to a recipe where their audience can learn how to make peppermint brownie drops with their KISSES

Lindt and Hershey's Most Successful Tweets

 Why do you think these two posts were so successful?

·       Lindt’s post was successful because it was a call to action post. It encouraged followers to retweet and enticed them with free chocolate. Lindt took advantage of the upcoming holiday, Valentines Day, and was successful in getting a large amount of retweets and likes. Their average retweets are usually about 15 retweets and their likes average at about 20 per post.

·       Facebook’s post was successful because it offered a recipe that was fitting for the holiday season. The post was an easy recipe that many chocolate loves would enjoy. The delicious cookie was very appealing to many and interested HERSHEY’s followers.



Include quantifiable data for each brand (followers, average # of comments, # of retweets, and Social Sharing Insights from Moz).



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