Blog Post 1: Brand A vs Brand B on Facebook

Blog Post #1 – Brand A vs Brand B on Facebook

·         How often does Brand A vs Brand B post on Facebook?

The posts found on the Kit Kat account are interesting but they seldom post for the past few months. Unfortunately, on this account they only post based on current or upcoming events. But when they do share posts the time span consists of every 4 months or when there is more than one special occasion per month. The last recent time when this account shared a post was November 24, 2016.

The Crunch Facebook account is similar to Kit Kat account because of how they sparsely shared any posts. However, Crunch has posted multiple occasions with one to two months due to the event occurring during that time. One fact to mention regarding this account is their last post was made October 28, 2016.

·         What kind of content does each brand post (promotional, discounts and coupons, how-to’s, industry related events, games, images, infographics, etc.)?

The Crunch Facebook account is similar to Kit Kat account because of how they sparsely shared any posts. However, Crunch has posted multiple occasions with one to two months due to the event occurring during that time. The content found on the Kit Kat Facebook page is more related to current events such as the Super Bowl, LGBT Pride Parade, and Canada Day. Overall, most of their content was posts regarding their particular products available as well as consumer participation.

The content posts found on the Crunch Bar Facebook account demonstrate promotion found on their current products and they do post product developments for the consumers to discover such as the Girls Scouts Cookie Crunch bar. However, throughout all the posts from August 2016 to October 2016, they only posted pictures and information about their new product line of Girl Scout cookie bars.

·         Does each brand use the 50/50 rule?

On these two brand Facebook accounts, both brands demonstrate the 50/50 rule because on each account they provide methods of communication. One of these two methods of communication are the links to visitor posts where certain pages carry reviews regarding the products that each brand has. As well, on each account they reply to viewers onto their posts with a positive response or to help the customer with inquiries or complaints.

·         Highlight keyword sentences used by either brand on their posts (bold and underline)

Kit Kat uses various keyword sentences such as: “Have a Break, Have a Kit Kat/ Take a break!” while Crunch Bar uses keywords like “Bruncha Cruncha”, “Girl scout cookies”, and “Crunch”.

·         Which are your two brands most successful recent posts?  Provide quantifiable data for each (likes, shares, and number of comments). 

The two posts that I consider successful per brand were uniquely created. For Crunch bar their post on October 20, 2016 achieved 321 likes, 195 shares, and 2 comments. For Kit Kat, their most successful post accumulated 518 likes, 44 shares, and 24 comments.

·         Why do you think these two posts were so successful?

I believe that these two different posts were successful because were able to relate to their target audience. Kit Kat understood the situation occurring globally which was Pride Day for the LGBT and they wanted to demonstrate their support for the cause. For Crunch, they knew that Halloween is approaching so they created a post of a video demonstrating another usage for their Crunch bar product. All in all, they knew who their target market was and how they can establish a relation to them.

·         Include quantifiable data for each brand (page likes, average # of comments, # of shares, and Social Sharing Insights from Moz).

Based on the numbers for the number of likes, shares, and comments on each page, Kit Kat and Crunch has established these following averages separately. Kit Kat gained 170 likes per post, 20 shares per post and 15 comments per post. Whereas Crunch bar gained 100 likes, 20 shares, and 3 comments per post.