Blog Post #2 - Cadbury vs. Toblerone on Twitter

Blog #2

Cadbury vs Toblerone on Twitter

How often does each brand posts?

Cadbury is very active on Twitter. They post or retweet a couple times a day, at least 3 times daily. Weekdays and weekends are mostly the same when it comes to them posting on Twitter.

Toblerone is moderately active on Twitter. They post sometimes a couple times a day on special occasions such as Valentine’s Day or on normal days they would post once a day of even once every other day.

What kind of content does each brand post?

Cadbury post are mostly comments, replying to other individuals on twitter. Sometimes they would post pictures of their chocolate but most of their pictures is of people (customers) at their attractions at Cadbury world.

Toblerone has a variety of post that they would post. For example, they would post random tweets about how delicious their chocolate is, spreading the love on Valentine’s Day, and even special celebrations such as Chinese New Year.

Does each brand use the 50/50 rule?

Cadbury uses the 50/50 rule because most of their post involves the outside world and outside the company itself. Their post are mostly comments directed towards their customers or it’s photos of their customers enjoying Cadbury chocolate or having fun at Cadbury World.

Toblerone uses the 50/50 rule because not only do they comment on their customer post but they also like their comments and retweet other individuals’ tweets. They also share posts, trying to interact with the customers by giving them ideas of recipes to try at home.

Keyword sentences used by either brand.

Cadbury uses some keywords such as “Chocolate”, “Diary Milk”, and “Cadbury”.

Toblerone uses some keywords such as “Tasty”, “Chocolate”, and “Swiss”.

Which are the most successful recent post?

Cadbury’s most successful post was posted on February 14^th, 2017. The post got 5 retweets and about 32 likes. The tweet was a photo of a chocolate shoe that captioned “Will ‘shoe’ be my Valentine”.

Toblerone’s most recent post was on February 14^th. It had 139 comments, 103 retweets, and 83 likes. The post caption was “Roses are red, There isn’t much time, For your chance to win, Share your Valentine’s rhyme! #ToberoneTuesday”. To follow up on that tweet they also posted something a day after which was not as popular but their post was about announcing a winner to the little competition they had for Valentine’s Day.

Why are these post successful?

The tweet that Cadbury posted was the most successful one that they’ve recently posted and that is because their post was based on a special event (Valentine’s Day).

Toblerone’s post was so successful because it got society involved in creating rhymes for Valentine’s Day to win some sort of prize.