Blog Post #2: Ferrero Rocher vs Nutella on Twitter

Blog Post #2: Ferrero Rocher vs Nutella on Twitter

How often does each brand post?

• Ferrero Rocher is not very active on their Canadian Twitter page. The duration between each post varies from a few days to weeks at a time.

• In comparison to Ferrero Rocher, Nutella is a lot more active on their Twitter page and posts within a few days of the last post.

What kind of content does each brand post?

ž   Ferrero Rocher’s content on this platform is very similar to that of their Facebook page, which are promotional posts for their brand. Their twitter page differs simply by the lack of videos and contest promotions. Something different that they do on this platform is post a photo of the day every once in a while featuring consumers.

ž   For the most part, the content on this page consists of the same content from the company’s facebook page, including the vidoes. Their Twitter content in unique in their playful use of mini dialogues that play on their product and give customers something to relate to. 

Keyword sentenced used by either brand

• Ferrero Rocher used keywords and hashtags such: #FerreroRocher, #FerreroMovement, #Yum, #Treat, #TreatYourself,

• Nutella uses keywords and hashtags such: #SpreadTheHappy, “Happy,” “Happy-ism,” “Nutella”

Does each brand use the 50/50 rule?

• ž             Ferrero Rocher’s posts are mainly made up of high quality images of their product and reposts of creative quality images posted by fans and consumer. With that said, the 50/50 rule is not being used.

• žNutella also does not use the 50/50 rule in their posting on this account since they post their own content.

Which are the most successful recent posts?

• The most successful post for Ferrero Rocher is their Valentine’s Day post. Being that this account as not as popular as it can be, this post has the most success of recent with mere 5 like and no retweets

• The most successful recent post for Nutella is their tweet they posted to thank celebrity, Louis Tomlinson for following their account. This post acquired 2.9k likes and 1.7k retweets.

Why are these posts so successful?

• This post is the most successful recently most likely due to the fact that Valentine’s day was the most recent holiday and people are more open to retweeting and liking things in relation to that.

• Nutella’s successful recent post was as successful as it was due to the fact that Louis Tomlinson is a very well-known celebrity with 2.9 million twitter followersž  

Ferrero Rocher's most popular tweet

Nutella's most popular tweet