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Blog Post #3 - Cadbury vs. Toblerone on Youtube



Blog #3
Cadbury vs Toblerone on YouTube
How often does each brand post a new video?
Cadbury is somewhat active on YouTube, especially when they advertise their chocolate for the UK. The last video that they posted was 2 weeks ago; they post at least one video each week.
Toblerone unfortunately does not have an official YouTube channel. However other accounts that are verified have posted Toblerone chocolate on their channel but not very often. The last video that was posted was 3 months ago.
 
What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.)
The type of video content that the brand post are little 5 seconds commercials for their “The sound of Cadbury Diary Milk” campaign. They also have little commercials of customers enjoying the taste of Cadbury chocolate in mini advertisements.
 
In the description area, what kind of content is included (links to other sites, keywords, descriptions, etc.)
In Cadbury’s recent post for The Sound of Cadbury Diary Milk – UK the description that they had was “Cadbury presents DJ Marvin Humes’ take on Cadbury Diary Milk’s Classic and Modern Hits. What do you feel like?”
 
Which are your two brands most successful recent videos?  Provide quantifiable data for each (likes and number of comments). 
Cadbury’s most successful video was taken 2 weeks ago and it was for “The Sound of Cadbury Diary Milk” campaign. The video had about 2,909,237 views. The following link of the ad is provided.
https://www.youtube.com/watch?v=Wfvw2fsEY2I
 
Why do you think these two videos were so successful?
I think this Cadbury ad was successful because it involved a spokesperson or had someone famous that was involved in the ad.
 
 
Include quantifiable data for each brand; see the channel’s “About” tab. (# of videos, # of views, # of subscribers, # of links to other social sites)
Cadbury has over 29k subscribers, over 2 million views for some of their videos, and about 405 videos in total on their channel.
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Comments

  1. UnknownMarch 27, 2017 at 10:32 AM

    Layout seems a little simple and plain, but nice information!

    ReplyDelete

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