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Blog Post #3: Ferrero Rocher vs Nutella on Youtube

Blog Post #4: Ferrero Rocher vs Nutella on YouTube

How often does each brand post?

Both Ferrero Rocher and Nutella are not very active on their YouTube channels. Both companies do not post very often. The last time a video was released on both channels was a month ago and then three months before that.

What kind of content does each brand post? (Insert picture of fb page)

  • Ferrero Rocher mainly posts tutorial videos on their channel, along with two seasonal commercials.


Check this link out: https://youtu.be/okGX4Fmbq_s
  • Nutella’s conent has more variety to it with posts such as tutorials on how to use their product in various recipes, along with promotional videos and videos featuring company employees “spreading the happy”

 Check these links out:
https://youtu.be/McOeZQRPPIU
https://youtu.be/sTXEdh_ry6Y

Keyword sentenced used by either brand


  • Ferrero Rocher uses keywords sentences such as: “layer on the celebration,” “Ferrero Rocher,”
  • Nutella uses keyword sentences such as: “Nutella,” “Spread the Happy,” “Nutella Recipes,” #WorldNutellaDay

Does each brand use the 50/50 rule?

Both Ferrero Rocher and Nutella do not utilize the 50/50 rule in any way on their YouTube channels. Both channels only have content made up of videos that support their individual brands. In the smallest way, Nutella somewhat uses the rule through the video featuring music professionals.

Which are the most successful recent posts?

  • The most successful video on the Ferrero Rocher channel is the video titled “Guirlande de Bougie Festive 30s.” This video is a tutorial teaching viewers how to make a Ferrero Rocher inspired Christmas wreath, and amounted to 24.4K views.
check out this link: https://youtu.be/9j5E8hNgCBU 

  • The most successful video on the Nutella channel is the video titled “Nutella Originals – Echosmith Spreads the Happy Through Song.” This video is of known band, Ecosmith endorsing Nutella’s slogan of “spread the happy,” and amounted to 142.4K views.


check out this link: https://youtu.be/f4ItaPVdv0M

Why are these posts so successful?


  • The Ferrero Rocher video gained the success that it did do to the fact that it was something of demand for the time and season it was posted.


  • The Nutella video gained the success that it did due to the fact that Ecosmith is supported by many people which is what attracted people to the video.

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