Skip to main content

Blog Post #3: Ferrero Rocher vs Nutella on Youtube

Blog Post #4: Ferrero Rocher vs Nutella on YouTube

How often does each brand post?

Both Ferrero Rocher and Nutella are not very active on their YouTube channels. Both companies do not post very often. The last time a video was released on both channels was a month ago and then three months before that.

What kind of content does each brand post? (Insert picture of fb page)

  • Ferrero Rocher mainly posts tutorial videos on their channel, along with two seasonal commercials.


Check this link out: https://youtu.be/okGX4Fmbq_s
  • Nutella’s conent has more variety to it with posts such as tutorials on how to use their product in various recipes, along with promotional videos and videos featuring company employees “spreading the happy”

 Check these links out:
https://youtu.be/McOeZQRPPIU
https://youtu.be/sTXEdh_ry6Y

Keyword sentenced used by either brand


  • Ferrero Rocher uses keywords sentences such as: “layer on the celebration,” “Ferrero Rocher,”
  • Nutella uses keyword sentences such as: “Nutella,” “Spread the Happy,” “Nutella Recipes,” #WorldNutellaDay

Does each brand use the 50/50 rule?

Both Ferrero Rocher and Nutella do not utilize the 50/50 rule in any way on their YouTube channels. Both channels only have content made up of videos that support their individual brands. In the smallest way, Nutella somewhat uses the rule through the video featuring music professionals.

Which are the most successful recent posts?

  • The most successful video on the Ferrero Rocher channel is the video titled “Guirlande de Bougie Festive 30s.” This video is a tutorial teaching viewers how to make a Ferrero Rocher inspired Christmas wreath, and amounted to 24.4K views.
check out this link: https://youtu.be/9j5E8hNgCBU 

  • The most successful video on the Nutella channel is the video titled “Nutella Originals – Echosmith Spreads the Happy Through Song.” This video is of known band, Ecosmith endorsing Nutella’s slogan of “spread the happy,” and amounted to 142.4K views.


check out this link: https://youtu.be/f4ItaPVdv0M

Why are these posts so successful?


  • The Ferrero Rocher video gained the success that it did do to the fact that it was something of demand for the time and season it was posted.


  • The Nutella video gained the success that it did due to the fact that Ecosmith is supported by many people which is what attracted people to the video.
Labels:

Comments

Post a Comment

Got a Comment?

Popular posts from this blog

Blog Post #4 - Cadbury vs. Toblerone - Fan Pages, Influencers, Inbound Links for Both Brands

Blog #4 Cadbury vs Toblerone – Fan Pages, influencers, inbound links for both brands Cadbury Fan Pages Facebook Fan Page: Cadbury Chocolate Cadbury Chocolate is a fan page that talks about their love for Cadbury chocolate and advertises it’s chocolate by posting YouTube videos, photos and news articles. The page has 808,087 likes.   https://www.facebook.com/Cadbury-Chocolate-230151813723449/ Instagram Fan Page: Cadbury_me Cadbury_me is a Instagram page that displays various ads based on Cadbury’s products that they offer. The fan page has 24 post, 406 followers and currently follows 4 other Instagram accounts.   https://www.instagram.com/cadbury_me/ Pinetrest Fan Page – Cadbury Recipes Cadbury Recipes is a Pinetrest fan page that displays a variety of recipes that involves using Cadbury chocolate. The fan page account currently has 4,982 followers and is following 185 other accounts.   htt...
Post a Comment
Read more

Blog Post #5: Marketing Content Idea for One of the Brands

Ferrero Rocher vs. Nutella  Who are you creating this campaign for (which brand)?   I am creating this campaign for Ferrero Rocher since they could improve more on their social media activity. What is your idea? My Idea for Ferrero Rocher is to become more active on their Twitter page by launching a contest that requires people to use the hashtag #FerreroMovement . With this hashtag, people are required to come up with creative ways that they can use Ferrero Rocher in their lives and how it is incorporated in their daily life. The idea also consists of the company creating a blog where many of these participants' picture tagged with #FerreroMovement would be featured. Who is your audience? The audience would be anyone around the world who has an interest in chocolate, and wants a chance to win at something. It also targets people that have interest in picture taking and blogging.  What will it look like? (Create mock-ups, posters, infographics o...
Post a Comment
Read more

Blog Post #2 - Cadbury vs. Toblerone on Twitter

Blog #2 Cadbury vs Toblerone on Twitter How often does each brand posts? Cadbury is very active on Twitter. They post or retweet a couple times a day, at least 3 times daily. Weekdays and weekends are mostly the same when it comes to them posting on Twitter. Toblerone is moderately active on Twitter. They post sometimes a couple times a day on special occasions such as Valentine’s Day or on normal days they would post once a day of even once every other day. What kind of content does each brand post? Cadbury post are mostly comments, replying to other individuals on twitter. Sometimes they would post pictures of their chocolate but most of their pictures is of people (customers) at their attractions at Cadbury world. Toblerone has a variety of post that they would post. For example, they would post random tweets about how delicious their chocolate is, spreading the love on Valentine’s Day, and even special celebrations such as Chinese New Year. Does ea...
Post a Comment
Read more