SEO AUDIT: Ferrero Rocher vs. Nutella Written by: Tamisha John Ferrero Rocher vs Nutella: Who Optimizes Better? Introduction SEO is important to marketers because it is responsible for directing traffic towards their websites and social media networks. In doing this, consumers are easily able to find companies and their websites so that they are able to get all the information they want on the company and its product or service. SEO also gives marketers the advantage attaining very useful data such as what attracted people to their website, where most of the traffic is directed on their website and so much more. SEO Audit Brand A Brand B Screen Captures of both Brand’s home pages: 1. URL: http://ferrerorocher.ca/ https://www.nutella.com/en/ca 2. Page Title Fer
A digital marketing analysis of selected famous chocolate brands. These brands display the best strategies and implementation of social media marketing and search engine optimization. These brands includes: The Hershey Company, Lindt, Toblerone, Cadbury, Kit Kat, Crunch, Ferrero and Nutella.