The Choco Bar - A Digital Analysis of Famous Chocolate Brands

Blog #5 Cadbury vs Toblerone – Content Marketing idea for one of your brands Who are you creating this campaign for (which brand)?   I am creating this campaign for Toblerone Chocolate since they can improve more on social media especially YouTube. What is your idea? My idea for Toblerone Chocolate is to make a YouTube channel that could advertise their brand and also have little cooking videos that displays way on making desserts using Toblerone Chocolate. Who is your audience? The audience would be anyone who has an interest in cooking/baking and who likes Toblerone chocolate and those who would like to get creative by making baked goods using the chocolate. What will it look like? (Create mock-ups, posters, infographics or Social Media sample posts) It would look like a normal YouTube channel but this time it would be verified from the Toblerone Company and would have a variety of videos that are advertisements and mini cooking shows for cus...

Blog #4 Cadbury vs Toblerone – Fan Pages, influencers, inbound links for both brands Cadbury Fan Pages Facebook Fan Page: Cadbury Chocolate Cadbury Chocolate is a fan page that talks about their love for Cadbury chocolate and advertises it’s chocolate by posting YouTube videos, photos and news articles. The page has 808,087 likes.   https://www.facebook.com/Cadbury-Chocolate-230151813723449/ Instagram Fan Page: Cadbury_me Cadbury_me is a Instagram page that displays various ads based on Cadbury’s products that they offer. The fan page has 24 post, 406 followers and currently follows 4 other Instagram accounts.   https://www.instagram.com/cadbury_me/ Pinetrest Fan Page – Cadbury Recipes Cadbury Recipes is a Pinetrest fan page that displays a variety of recipes that involves using Cadbury chocolate. The fan page account currently has 4,982 followers and is following 185 other accounts.   htt...

Blog #3 Cadbury vs Toblerone on YouTube How often does each brand post a new video? Cadbury is somewhat active on YouTube, especially when they advertise their chocolate for the UK. The last video that they posted was 2 weeks ago; they post at least one video each week. Toblerone unfortunately does not have an official YouTube channel. However other accounts that are verified have posted Toblerone chocolate on their channel but not very often. The last video that was posted was 3 months ago.   What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.) The type of video content that the brand post are little 5 seconds commercials for their “The sound of Cadbury Diary Milk” campaign. They also have little commercials of customers enjoying the taste of Cadbury chocolate in mini advertisements.   In the description area, what kind of content is inclu...

Blog #2 Cadbury vs Toblerone on Twitter How often does each brand posts? Cadbury is very active on Twitter. They post or retweet a couple times a day, at least 3 times daily. Weekdays and weekends are mostly the same when it comes to them posting on Twitter. Toblerone is moderately active on Twitter. They post sometimes a couple times a day on special occasions such as Valentine’s Day or on normal days they would post once a day of even once every other day. What kind of content does each brand post? Cadbury post are mostly comments, replying to other individuals on twitter. Sometimes they would post pictures of their chocolate but most of their pictures is of people (customers) at their attractions at Cadbury world. Toblerone has a variety of post that they would post. For example, they would post random tweets about how delicious their chocolate is, spreading the love on Valentine’s Day, and even special celebrations such as Chinese New Year. Does ea...

Cadbury vs Toblerone on Facebook How often does each brand post? Cadbury is not that active on Facebook. By the looks of it on their Facebook page they most likely post something once a month or on special occasions such as the Canadian Olympics since they were considered as a sponsorship for that event. Cadbury’s last post on Facebook was January 6 th , 2017. Toblerone is quite active on Facebook. They would post something every day or even on every other day. Especially on special occasions such as Valentine’s Day they would have more than one post daily. Toblerone’s last post was February, 14 th , 2017; the post was directed specifically for Valentine’s Day. What kind of content does each brand post? Cadbury does not usually post a lot of photos. It is mostly videos of advertisements based on their chocolate. An example would be during the Christmas season they would post a video of how to make Cadbury Diary Milk Rocky Road Bars and caption their post “Tis always th...

Ferrero Rocher vs. Nutella  Who are you creating this campaign for (which brand)?   I am creating this campaign for Ferrero Rocher since they could improve more on their social media activity. What is your idea? My Idea for Ferrero Rocher is to become more active on their Twitter page by launching a contest that requires people to use the hashtag #FerreroMovement . With this hashtag, people are required to come up with creative ways that they can use Ferrero Rocher in their lives and how it is incorporated in their daily life. The idea also consists of the company creating a blog where many of these participants' picture tagged with #FerreroMovement would be featured. Who is your audience? The audience would be anyone around the world who has an interest in chocolate, and wants a chance to win at something. It also targets people that have interest in picture taking and blogging.  What will it look like? (Create mock-ups, posters, infographics o...