How often does each brand post a new video? · Lindt’s YouTube account is not very active and does not post consistently. Since the past 5 months, the brand has tried to post about once a month. Before the 5 months, there was a 5 month gap since the last video was posted. · The Hershey Company’s YouTube account is fairly active with very recent videos (2 days ago). Videos were consistently posted since last week. Prior to that, HERSHEY’s posts about once a month consistently. What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.) · Lindt posts informative videos about their brand and their resources. They also post commercials and “how it is made videos”. The brand’s YouTube focuses more on the brand itself than promoting their products. · The Hershey Company’s YouTube is filled with commercials and ads. The videos are either commercials on the product itself
Blog #5 Cadbury vs Toblerone – Content Marketing idea for one of your brands Who are you creating this campaign for (which brand)? I am creating this campaign for Toblerone Chocolate since they can improve more on social media especially YouTube. What is your idea? My idea for Toblerone Chocolate is to make a YouTube channel that could advertise their brand and also have little cooking videos that displays way on making desserts using Toblerone Chocolate. Who is your audience? The audience would be anyone who has an interest in cooking/baking and who likes Toblerone chocolate and those who would like to get creative by making baked goods using the chocolate. What will it look like? (Create mock-ups, posters, infographics or Social Media sample posts) It would look like a normal YouTube channel but this time it would be verified from the Toblerone Company and would have a variety of videos that are advertisements and mini cooking shows for custome