The Choco Bar - A Digital Analysis of Famous Chocolate Brands

How often does each brand post a new video? ·        Lindt’s YouTube account is not very active and does not post consistently. Since the past 5 months, the brand has tried to post about once a month. Before the 5 months, there was a 5 month gap since the last video was posted. ·        The Hershey Company’s YouTube account is fairly active with very recent videos (2 days ago). Videos were consistently posted since last week. Prior to that, HERSHEY’s posts about once a month consistently. What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.) ·        Lindt posts informative videos about their brand and their resources. They also post commercials and “how it is made videos”. The brand’s YouTube focuses more on the brand itself than promoting their products. ·        The Hershey Company’s YouTube is filled with commercials and ads. The videos are either commercials on the product itself

Blog #5 Cadbury vs Toblerone – Content Marketing idea for one of your brands Who are you creating this campaign for (which brand)?   I am creating this campaign for Toblerone Chocolate since they can improve more on social media especially YouTube. What is your idea? My idea for Toblerone Chocolate is to make a YouTube channel that could advertise their brand and also have little cooking videos that displays way on making desserts using Toblerone Chocolate. Who is your audience? The audience would be anyone who has an interest in cooking/baking and who likes Toblerone chocolate and those who would like to get creative by making baked goods using the chocolate. What will it look like? (Create mock-ups, posters, infographics or Social Media sample posts) It would look like a normal YouTube channel but this time it would be verified from the Toblerone Company and would have a variety of videos that are advertisements and mini cooking shows for custome

Blog #4 Cadbury vs Toblerone – Fan Pages, influencers, inbound links for both brands Cadbury Fan Pages Facebook Fan Page: Cadbury Chocolate Cadbury Chocolate is a fan page that talks about their love for Cadbury chocolate and advertises it’s chocolate by posting YouTube videos, photos and news articles. The page has 808,087 likes.   https://www.facebook.com/Cadbury-Chocolate-230151813723449/ Instagram Fan Page: Cadbury_me Cadbury_me is a Instagram page that displays various ads based on Cadbury’s products that they offer. The fan page has 24 post, 406 followers and currently follows 4 other Instagram accounts.   https://www.instagram.com/cadbury_me/ Pinetrest Fan Page – Cadbury Recipes Cadbury Recipes is a Pinetrest fan page that displays a variety of recipes that involves using Cadbury chocolate. The fan page account currently has 4,982 followers and is following 185 other accounts.   https://www.pinte

Blog #3 Cadbury vs Toblerone on YouTube How often does each brand post a new video? Cadbury is somewhat active on YouTube, especially when they advertise their chocolate for the UK. The last video that they posted was 2 weeks ago; they post at least one video each week. Toblerone unfortunately does not have an official YouTube channel. However other accounts that are verified have posted Toblerone chocolate on their channel but not very often. The last video that was posted was 3 months ago.   What kind of video content does each brand post (commercials, celebrity spots, how-to’s, news, industry related events, music videos, etc.) The type of video content that the brand post are little 5 seconds commercials for their “The sound of Cadbury Diary Milk” campaign. They also have little commercials of customers enjoying the taste of Cadbury chocolate in mini advertisements.   In the description area, what kind of content is included (link

Blog #2 Cadbury vs Toblerone on Twitter How often does each brand posts? Cadbury is very active on Twitter. They post or retweet a couple times a day, at least 3 times daily. Weekdays and weekends are mostly the same when it comes to them posting on Twitter. Toblerone is moderately active on Twitter. They post sometimes a couple times a day on special occasions such as Valentine’s Day or on normal days they would post once a day of even once every other day. What kind of content does each brand post? Cadbury post are mostly comments, replying to other individuals on twitter. Sometimes they would post pictures of their chocolate but most of their pictures is of people (customers) at their attractions at Cadbury world. Toblerone has a variety of post that they would post. For example, they would post random tweets about how delicious their chocolate is, spreading the love on Valentine’s Day, and even special celebrations such as Chinese New Year. Does ea

Cadbury vs Toblerone on Facebook How often does each brand post? Cadbury is not that active on Facebook. By the looks of it on their Facebook page they most likely post something once a month or on special occasions such as the Canadian Olympics since they were considered as a sponsorship for that event. Cadbury’s last post on Facebook was January 6 th , 2017. Toblerone is quite active on Facebook. They would post something every day or even on every other day. Especially on special occasions such as Valentine’s Day they would have more than one post daily. Toblerone’s last post was February, 14 th , 2017; the post was directed specifically for Valentine’s Day. What kind of content does each brand post? Cadbury does not usually post a lot of photos. It is mostly videos of advertisements based on their chocolate. An example would be during the Christmas season they would post a video of how to make Cadbury Diary Milk Rocky Road Bars and caption their post “Tis always th

Ferrero Rocher vs. Nutella  Who are you creating this campaign for (which brand)?   I am creating this campaign for Ferrero Rocher since they could improve more on their social media activity. What is your idea? My Idea for Ferrero Rocher is to become more active on their Twitter page by launching a contest that requires people to use the hashtag #FerreroMovement . With this hashtag, people are required to come up with creative ways that they can use Ferrero Rocher in their lives and how it is incorporated in their daily life. The idea also consists of the company creating a blog where many of these participants' picture tagged with #FerreroMovement would be featured. Who is your audience? The audience would be anyone around the world who has an interest in chocolate, and wants a chance to win at something. It also targets people that have interest in picture taking and blogging.  What will it look like? (Create mock-ups, posters, infographics or Social M

Blog Post #5: Ferrero Rocher vs Nutella Fan Pages Ferrero Rocher Fan Pages Ferrero Rocher does not have any active fan pages to support lovers of the product Nutella Fan Pages: Below are links to unofficial Nutella Fan pages where fans post content about the brand. Forum: www.Fanpop.com/clubs/Nutella “The Nutella Club” This site is dedicated to Nutella lovers and features many different types of pictures including fan-made cartoons, videos and polls, links and more . Facebook: @worldnutelladay   “World Nutella Day” This fanpage is a Facebook page dedicated to Nutella lovers. It is an account founded by Sara Rosso, an American blogger living in Italy that loved the product so much she felt it should have its own day, February 5 th Twitter: @nutelladay “World Nutella Day” This fanpage is a twitter page dedicated to Nutella lovers. It is an account founded by Sara Rosso, an American blogger living in Italy that loved the product

Blog Post #4: Ferrero Rocher vs Nutella on YouTube How often does each brand post? Both Ferrero Rocher and Nutella are not very active on their YouTube channels. Both companies do not post very often. The last time a video was released on both channels was a month ago and then three months before that. What kind of content does each brand post? (Insert picture of fb page) Ferrero Rocher mainly posts tutorial videos on their channel, along with two seasonal commercials. Check this link out:  https://youtu.be/okGX4Fmbq_s Nutella’s conent has more variety to it with posts such as tutorials on how to use their product in various recipes, along with promotional videos and videos featuring company employees “spreading the happy”  Check these links out: https://youtu.be/McOeZQRPPIU https://youtu.be/sTXEdh_ry6Y Keyword sentenced used by either brand Ferrero Rocher uses keywords sentences such as: “ layer on the celebration ,” “ Ferrero Rocher ,” Nutella u

Blog Post #2: Ferrero Rocher vs Nutella on Twitter How often does each brand post? Ferrero Rocher is not very active on their Canadian Twitter page. The duration between each post varies from a few days to weeks at a time. In comparison to Ferrero Rocher, Nutella is a lot more active on their Twitter page and posts within a few days of the last post. What kind of content does each brand post? ž    Ferrero Rocher’s content on this platform is very similar to that of their Facebook page, which are promotional posts for their brand. Their twitter page differs simply by the lack of videos and contest promotions. Something different that they do on this platform is post a photo of the day every once in a while featuring consumers. ž    For the most part, the content on this page consists of the same content from the company’s facebook page, including the vidoes. Their Twitter content in unique in their playful use of mini dialogues that play on their product and give cust

Blog Post #1: Ferrero Rocher vs Nutella on Facebook How often does each brand post? Ferrero Rocher is active on Facebook, but not as active as they can be if they were to be completely optimizing the opportunities of the platform. The company posts mainly 3-4 times per week and sometimes twice in one day. ž Nutella, on the other hand is a lot less active on their Facebook page than Ferrero Rocher. The frequency of their posts can range from a couple of times a week, to posts with a couple of weeks in between them. This comes to say that both Ferrero Rocher and Nutella are not very active on their Facebook pages as one would not expect from such well-known brands. What kind of content does each brand post? ž Ferrero Rocher posts a variety of content to their Facebook page. Most of the content they post are promotional pictures of their products. Other types of content that the company posts includes contests, and videos that feature some of their comme